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Sections Home Topics Practice Management Dental Exam Cases CE Forums Conferences Vendor Connect -- More Sign In Advertising Guidelines and General Information This document is intended as a reference for you, our advertiser, or your agency. Each banner on our site has a specific set of requirements, depending on its placement. Please take the time to read the banner requirements as they relate to your specific banners. If you are not the person creating the banner, please pass along this information to the designer. Overview Chart Communication Submitting Your Materials Deadlines & Schedules Banner Materials Run-of-site Banners Banners for Subscription Emails (i.e., LFTE PopQuiz Insider ) Inline Banners Animation -- Animation, Rich Media, Expandability, and Scrollability Broadcast Materials (sponsor-supplied content) Sponsored Communities Sponsored Sections Road to RSNA RADCast Sponsorship Educational Cases -- Career Center Conferences -- Printer-Friendly Email Article Webinar Overview Chart Placement Category Dimensions in Pixels (WxH) Max File Size (Initial Load) Animation Allowable formats Placement Category Dimensions in Pixels (WxH) Max File Size (Initial Load) Animation Allowable Formats -- Run-of-site 970x90 Super Leaderboard 300x250 Super LB Narrow (Mobile) 200kb 40kb Max length: 15 seconds See animation requirements . Required: GIF, JPG, or PNG Optional: HTML5 300x600 Half-Page 300x250 Half-Page Narrow (Mobile) 200kb* 40kb 450x100 Inline 40kb No animation allowed HTML, GIF, JPG or PNG Communities 970x90 Super Leaderboard 300x250 Super LB Narrow (Mobile) 200kb 40kb Max length: 15 seconds See animation requirements . Required: GIF, JPG, or PNG Optional: HTML5 300x600 Half-Page 300x250 Half-Page Narrow (Mobile) 200kb* 40kb 450x100 Inline 40kb No animation allowed HTML, GIF, JPG or PNG Sponsored Section 970x90 Super Leaderboard 300x250 or 450x100 Super LB Narrow (Mobile) depending on section 200kb 40kb Max length: 15 seconds See animation requirements . Required: GIF, JPG, or PNG Optional: HTML5 300x600 Half-Page 300x250 Half-Page Narrow (Mobile) 200kb* 40kb Subscription Broadcasts 728x90 Leaderboard 80kb Max length: 15 seconds. NOTE: Outlook displays 1st frame only. GIF, JPG, or PNG 300x600 Half-Page 200kb 450x100 Newsletter Narrow 40kb 450x100 Inline 40kb No animation allowed GIF, JPG or PNG Vendor Webinar 300x600 Half-Page 200kb* Max length: 15 seconds See animation requirements . Required: GIF, JPG, or PNG Optional: HTML5 * Initial load file size is 200kb. For user-initiated expansion, allow additional 300kb. Refer to layout pages for additional information. Communication As a courtesy to our advertisers, our Technical Operations team will notify you in advance of your banner requirements and deadline. If, for whatever reason, you don't hear from us by the time you're ready to work on your banner, please contact us at development@imvpublishing.com . It's important that you communicate with us using the development@imvpublishing.com address; this is a distribution list maintained by our Technical Operations team who is here to assist advertisers during normal Arizona business hours. It is up to you -- or your agency -- to ensure that your banner meets the specifications and is submitted to development@imvpublishing.com by the deadline. Please don't hesitate to ask questions if you don't understand something in the specifications. We want your banner to meet spec and go live on time as much as you do. Submitting Your Materials We accept the following file types: HTM, HTML, GIF, JPG, PNG, SIT, TXT, ZIP We do not accept self-extracting files. Please submit any ad inquiries or materials to our mailing list development@imvpublishing.com to ensure a quick response. Deadlines and Schedules Please respect the deadlines we give you. Our deadlines are designed to allow just enough time for review, testing, revision, and set up. We are committed to staying on schedule, and we ask that you make every effort to submit materials on time. We understand that things sometimes just don't work out as planned, and we will do our very best to help expedite matters on our end if needed. Banners: due 3 business days before start date Broadcast materials: due 5 business days before broadcast date (8 business days for folks in Europe) A few words about broadcast deadlines: We realize that advertisers have their own legal regulatory and internal review processes for broadcast mailers. This is outside the realm of our control, so please don't ask us to compromise our production or broadcast schedule. We want to work with you in hopes that we can stay on schedule: please go ahead and submit your materials to us anyway so we can get started. We will gladly make any legal/regulatory tweaks that you may have received after submitting materials to us. We guarantee your mailer is never broadcast without your final approval. We coordinate dozens of broadcasts and hundreds of banners in any given week, each of which is scheduled per the advertising contract. Banners and broadcasts are limited in the inventory available and the dates offered. Once the run date is selected and agreed upon, the date is not changeable. File Sizes and Formats To ensure browser compatibility, we accept banners only in JPG, GIF, PNG or HTML5. We adhere to Interactive Advertising Bureau (IAB) file size limits to ensure that page load time is minimized for our members. If your banner doesn't meet the specifications, we'll return your artwork for revision, which may result in a delayed start date. Banner Materials Banners are used throughout our website and editorial broadcasts in a variety of placements. Depending on your banner's placement and size, the deliverable requirements will vary. You must supply the following general deliverables for each banner, details of your dimensions and special instructions are listed in each section. Graphic file - Your graphic file must be in GIF, JPG, or PNG format. This will serve as the alternate graphic for the optional HTML5 banner. Click URL - The URL is the destination website where readers will visit upon clicking your ad. This may be your home page, or a specific product promotion page. The URL will launch a new browser window. Alternate text - This is the text that will appear when a viewer holds the mouse cursor over the alternate banner; it does not display with HTML5 ads. This is also the text that will appear if, for whatever reason, the reader's browser is unable to load images at the time the page is viewed. Please limit it to 90 characters. If you do not provide alternate text, we will use your company name. Inline Banner Materials Inline banners are intermixed with stories on our front page and other news sections, and are used in some editorial broadcasts. We suggest you test different ad messages and layouts to see what works best for your marketing message. We offer options for testing your advertising campaigns. Mobile Inline Banner Materials Mobile inline banners appear near the top of our mobile pages. Because of the nature and small size of most mobile devices, mobile banners are very limited in the space and complexity. While we do accept static graphics for inline banners, we recommend they be more informational and text-based, with minimal or no graphics. Suggestions for Successful Banner Ads Some banners perform better than others. Here are our best suggestions for maximizing your banner's click rates. Consider your advertising goal. If you are primarily spreading the word about your presence at an upcoming trade show, include the conference name and your booth number in addition to your company name, logo, and/or product line. Include an explicit call-to-action, such as "Click to learn more" or "Schedule a demo." Keep it fresh. We encourage you to update your banners on a regular basis. Changing your banners up on a monthly or quarterly basis is a reasonable time frame for you to determine whether your banners are working, or if yo...